Hasbro Singapore
Christmas '18 Campaign
*Account managed under Meet Isaac Pte Ltd
Category
Campaign Strategy
Copywriting
Art Direction
Year
2018
Challenge
For Christmas 2018, Hasbro Singapore wanted to create a fun and interactive Christmas catalogue ad highlighting key promotional items for the holidays.
Approach
To bring out the magic of the holiday season, I decided on the concept of the “Hasbro Christmas Express”:
A magical train delivering splendid gifts to children all over the world, straight from Santa’s hometown at the North Pole.
We showcased this using Facebook's Instant Experience format.
Facebook Instant Experience Visuals
Working closely with my designer, we chose photo realistic elements to bring the advert alive.
This instant experience was designed to bring both the consumer and their kids on a visually experiential journey, where they could “hop” onto the train together to explore the various brand themed cabins - featuring toys at special christmas promotional rates.
Themed Cabins
Each themed cabin was displayed in a carousel format, where users could swipe through to explore.
A Call-To-Action button was included to direct users to the appropriate Hasbro landing page.
