Illumi Fest Run Singapore
Music Festival Run Event
*Account managed under Meet Isaac Pte Ltd
Category
Social Media Strategy
Copywriting
Live Event Coverage
Year
2018
Challenge
Targeting 13-25 year olds, Illumi Run Fest was marketed as a dynamic and trendy lifestyle event for youths.
The goal was to increase engagement, social media fanbase, and sign-ups for the event.
Approach
A quick study of Illumi Run Fest's past social efforts reveals a lack of consistent posting and little effort to interact with their target audience.
As the target audience includes young millennials and Gen Zers, we implemented a social strategy that would ensure:
1) Consistent posting
2) Strong focus on user-generated content
Visuals and Instagram reposts were specifically curated to feature Illumi’s participants - with the goal of stirring up conversations and branding Illumi Singapore as a dynamic, fun and inclusive event.
Result
Together with a sound media strategy promoting sign-ups, the following was achieved:
Race registration target was met
+120%
in engagements
+165%
in reach
Social Content
DJ Cookie is back! Hailing all the way from Taiwan, pump your fists in the air as she electrifies the arena with her tracks! ⚡️ Catch her live at ILLUMI Fest Run 2018! Link in bio⬆️ #illumifestrun #liveloveglo #partyontherun
#TBT to the good times where we ran, partied, and got doused with epic neon goodness! 💦 All this only at the ILLUMI Fest Run 2018. Don’t forget to take advantage of our limited time promo rate of $180 when you sign up as a party of 4! Sign up now, link in bio⬆️ #illumifestrun #liveloveglo #partyontherun
We came, we glowed, and we partied through the night. 🎉 ILLUMI Fest runners, that was one hella party! Thank you, and we can’t wait to see you at the next ILLUMI Fest Run 🔥#illumifestrun #liveloveglo #partyontherun
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Event Coverage
This was done on Instagram Stories where viewership numbers reached over 3000+.
