top of page
SPH Buzz
X Coca-Cola
Christmas '18 Campaign
*Account managed under Meet Isaac Pte Ltd
Category
Campaign Strategy
Copywriting
Art Direction
Year
2018
Category
Social Media Strategy
Copywriting
Live Event Coverage
Year
2018
Challenge
SPH Buzz had a joint collaboration with Coca-Cola to promote their Christmas Coca-Cola pop-up store and the launch of the new Coca-Cola Plus Drink.
The two main objectives were:
​
1) To generate buzz and awareness
2) Leverage on Coca-Cola’s strong branding to encourage top of mind recall for SPH Buzz’s branding.
Approach
We took inspiration from the iconic Coca-Cola vending machine to do up a Facebook instant experience ad “guidebook” to showcase some of the activation and promotions available at the store.
Visual branding elements from SPH Buzz and Coca-Cola were also weaved together to bring across the joint collaboration branding.
Facebook Instant Experience Visuals
bottom of page